Goals of this Phase: This phase builds on the Foundation phase and the goals are to enhance the website, increase first-time and repeat traffic, and make sales. Activities of this phase: The activities of this phase can be organized into 5 areas: 1. Finding Markets 2. Website Enhancements 3. Review Promotional Campaigns 4. Choose Promotional Campaigns and prepare for launching 5. Launch
Let's take a closer look below:
1. Finding Markets Be sure and see the expanded discussion of this topic in "14 Tips for Finding Markets" on the website listed in the resource section, then go to the Library and Downloads section.
- o Market research. What is the demand, and what is the competition? Take a look at the competition and what they do or don't do. What are the trends for your business interests, the size of the competition and the general size of consumer demand. We will provide a detailed Market Research report.
- o Keyword Research. Once you find a market or markets, the Keyword Research step is important to learn how potential customers look for and purchase products and services. There are multiple tools and multiple techniques to analyze and understand how people search for and buy your chosen products or services on the internet. We will provide a detailed Keyword Research report.
- o If you are promoting affiliate products or sources, you will need to source affiliate networks and companies. Here, research is performed to find the affiliate networks or individual companies who have products or services you want to sell. We will provide lists of affiliate networks, potential companies to affiliate with for your chosen business area.
- o Determine the affiliate categories or products and services you want to sell.
- o Sign up. Understand affiliate programs and sign up with affiliate networks or companies with products or services you want to sell. Or, determine what your product and service items are and get ready to promote them.
2. Website
- o Submit the website to directories and search engines
- o Create 5 to 20 articles and build the content on the site, as well as submit content on chosen offsite locations that point to the site.
- o Submit Press Releases announcing the site and submit to several relevant sites.
- o Add a newsletter to the site to capture names and emails from visitors. Building customer lists allows you to communicate with visitors and turn them into customers. Studies have shown that many visitors will visit your site more than 4 times before they buy.
- o Create an ebook or something you can give to visitors that will entice them to join the newsletter.
- o For clients promoting affiliate products or services, update your website with affiliate code for the new categories and items you have chosen (for tracking your commissions!!!)
- o Additional enhancements for your website to meet promotional campaign requirements and/or tracking and testing requirements. Other website enhancements to discuss and consider in this phase:
- 1. Shopping Cart
- 2. Music and/or Animation
- 3. Video intro, discussion
- 4. Google AdSense ads
- 5. Membership, login area
- 6. Article download capability
- 7. About Us page
- 8. Privacy Policy
- 9. Site Map
- 10.Music clip gallery
- 11.Photo Gallery
- 12.Slideshow
- 13.Testimonials
- 14.Banner advertisements
- 15.Forum or visitor discussion area
- 16.Instructional videos
3. Promotional Campaigns Review and discuss promotional campaigns. Here are some of the various and diverse ways to promote on the internet.
- o Pay Per Click and Search Engine Marketing: Promote your products and services on some of the highest traffic sites on the internet!
- o Email Marketing: Let us develop your market with email. Still a very powerful tool to those who have opted in to receive special offers.
- o Video introductions or animation on your site: How about a personal greeting to your potential customers? Pictures and words can tell and sell like nothing else!
- o Forum or discussion areas on your site: Forums can be a powerful tool for letting the visitor interact and spend time on your site.
- o Banner Advertising: We'll discuss the advertising options across the entire internet, create your ad banners, and launch the campaign.
- o Contests or Special Offers: Ever won anything? Doesn't it feel great to win contests or get something free. This strategy, done right,Fake watches, can bring great traffic and can result in great sales.
4. Preparation for Launch. Final preparations for launching campaigns. Once the promotional campaigns are determined, get them set up for launch.
5. Launch and monitor your campaigns.
- o Watch and fine tune, enhance
- o Run split-testing. Split-testing is when you run 2 or more versions of something and watch to see which one performs best. Multiple versions can be done for a Google AdWords PPC campaign, for a website, for email campaigns, etc...
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